5 Qualities that a Successful Military Surplus Blog Must Have

Military surplus blogs are on the rise.

People like getting military grade gear at discount prices. So how can you get a little piece of the pie?

Start a military surplus blog of course!

You can do this in three simple steps:

1- Find a military surplus distributor

2- Write articles on the items and gear

3- Build links to the articles on your site

Boom. You will have a profitable blog if you do it right.

Here are 5 tips to help your first military surplus blog be more successful:

1. Relevant Content

I talked about content earlier in regards to frequency over quality but I want to have a separate section for relevancy. Let’s say your blog is about mountains. You have blog after blog about mountains, different shapes, heights, snow covered, tree covered, the ones you’ve climbed and the ones you’d like to climb, the ones you’ve fallen off of and the ones you’ve conquered. Great.

All too often though I’ve seen blogs that are plainly focused on one subject, as it should be, yet every now and then some blog post jumps in from left field and I wonder what relevance it has to the site it’s on.

It would be like you posting a blog on your “mountains” site about the new mall that finally opened up down the street and that there are so many new stores to shop at.

Don’t just blog because you think you’re site is overdue for a post.

2. Sitemap

If you want to know where you’re going, typically you need a map.  And if you want Google to know where it’s going on your site, you should provide it with a map.

A sitemap is an xml file. Don’t worry you don’t need to know what that is.

It’s just a list of pages on your site that a search engine can easily crawl. You shouldn’t have to make one of these yourself. WordPress for example automatically makes a site map for you. But you should submit this to the search engines. Check out Google’s support page on how to submit a sitemap.

Some of the themes you might use have an automatic way of doing this as well. And if not there will always be a plugin you can get that will do this for you.

3. Images

A picture is worth a thousand words. An old adage that still holds true. (But don’t think adding an image means you don’t have to write anything)

Adding an image to your blog is almost always a good idea. It breaks up the text of your blog and engages your readers. Images create thought and imagination. And the longer someone stays on your site the better.

Your image has to be relevant to your content. This might seem like a no-brainer, but I’ve seen weird images on posts that just don’t relate.

You also have to keep the file size as small as possible. Not to the point of ruining the image but you don’t want to slow down your page load time. (More about that later)

You can use tools such as Google, of course, and Dynamic Drive for image optimization.

4. ALT Tags

Alternative. Huh? That’s what “ALT” stands for when it comes to images. In case for some reason the image doesn’t show in the browser then there is alternative text that takes it place.

As you can see, the image above is not visible. In it’s place is the ALT text: Happy Little Kitty Cat

But don’t just slough that off as not necessary. It’s importance can’t be overlooked if SEO is on your mind.

The <ALT> tag is used by search engines to glean information about your site or post. Leaving this blank is like avoiding Google’s spot light. You want to be seen!


“It is read by screen readers in place of images allowing the content and function of the image to be accessible to those with visual or certain cognitive disabilities.” webaim.org

This has nothing to do with SEO, but it’s another good reason to use the tag.

You can and probably should optimize the <ALT> tag and the images file name as well. i.e. have both of these include the keyword you’re targeting.

5. Inbound links

Also known as backlinks, this is what everybody is scrounging for. And for good reason. Getting links to your site from other sites is gold. But wait for the caveat. A while back there were all kinds of easy ways to get tons of backlinks to your site. And they were free too! Just took a little work and you could have a hundred links from other sites pointing to yours.

Search engines would have been impressed with this. Key word, and the caveat, “would have been”. You can still do this…get hundreds of inbound links to your site, but chances are, like 99.9% chance, these links will be worthless. Why?

Well it comes back to quality. If you want search engines to be impressed with the backlinks to your site, those links have to be impressive and relevant. If you’re selling socks and you get a link from an automotive warehouse…well it’s not that relevant is it? And what does an automotive supplier know about socks? Is that referral going to count for much?

However if you got a link from a shoe manufacturer, you get a little more juice.

But let me ask you this. Would a link from Nerium or Joe’s Shoe Barn mean more to Google? That’s the impressive part. Any inbound link needs to be relevant to your site and from a high quality source.

Hope you’ve learned something in this article that will help your first military surplus blog go more smoothly.

Something we missed? Have a question for the author? We’d love to read your comment 🙂


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